This Month
Total Spend
$5,085
Meta + TikTok combined
Leads Generated
47
Across 6 studios
Blended CPL
$108.19
MoM: first month
Top Studio
Sandy UT
$58.99 CPL · benchmark
Platform Performance
Meta
24 leads
$126.47 CPL
$126.47 CPL
TikTok
23 leads
$89.11 CPL
$89.11 CPL
| Platform | Spend | Impressions | CPM | Clicks | CPC | Leads | CPL | vs Blended |
|---|---|---|---|---|---|---|---|---|
| Meta | $3,035.24 | 133,332 | $22.76 | 641 | $4.74 | 24 | $126.47 | +17% |
| TikTok | $2,049.50 | 468,309 | $4.38 | 1,708 | $1.20 | 23 | $89.11 | −18% |
| Total | $5,084.74 | 601,641 | $8.45 | 2,349 | $2.16 | 47 | $108.19 | — |
Studio Performance — Ranked by Cost per Lead
| Studio | Spend | Leads | CPL | Status |
|---|---|---|---|---|
| Sandy | $707.93 | 12 | $58.99 | Benchmark |
| Cottonwood Heights | $921.10 | 10 | $92.11 | Efficient |
| Herriman | $919.17 | 9 | $102.13 | On par |
| Draper | $711.89 | 6 | $118.65 | On par |
| Holladay | $908.23 | 5 | $181.65 | Review |
| South Jordan | $916.42 | 5 | $183.28 | Review |
Sandy
12 leads
Cottonwood Hts
10 leads
Herriman
9 leads
Draper
6 leads
Holladay
5 leads
South Jordan
5 leads
Key Insights
✅TikTok delivers 49% of leads on 40% of spend — roughly 5x cheaper CPM and 30% cheaper CPL than Meta.
⚠️South Jordan and Holladay spend on par with Sandy and Cottonwood Heights, but pay 2–3x more per lead.
➤Recommend a 2–3 week test shifting incremental budget from Meta to TikTok, tracked against close rate, not just CPL.
⚠️Month-over-month reads 0% because this is the first month under the new marketing team — prior-provider data isn't available. Trend comparisons start next month.
Recommended Next Steps
1
Test a Meta-to-TikTok budget shift, don't commit yet
Move $500–$1,000 of incremental spend for 2–3 weeks. Track CPL alongside lead show-rate and close-rate.
2
Audit South Jordan and Holladay before touching budgets
Same spend as Sandy and Cottonwood Heights, 2–3x the CPL. Pull ad- and creative-level data for these two studios.
3
Document and replicate Sandy's setup
Sandy is the efficiency benchmark at $58.99 CPL. Capture what's different and test it at the lagging studios.
4
Set expectations on the MoM gap
This is month one under the new marketing team — prior providers' data isn't available, so "0% vs Last Month" reflects a data gap, not a broken metric. Trend tracking begins next month.
5
Get read-only access to Meta and TikTok Ads Manager
Needed for ad- and creative-level detail to explain, not just confirm, studio-level underperformance.
6
Tie leads to membership close rate, not just CPL
Connect this data to CRM/sales outcomes to calculate true cost-per-member across platforms.